Reported prices for AI training video run from about $1 to $4 per minute for creators' unpublished footage (Bloomberg, January 2025) and $100 to $300 per hour for longer films (2024), to $7 an hour for raw first-person work video and $15 to $30 an hour once each action is labeled (2026). Robot-learning datasets on one published rate card cost $90 to $1,800 per recorded hour. At the top end, Shutterstock's first deals with large technology companies were reported at $25 million to $50 million each, and a driving-camera network reported a six-figure order for 3,000 hours of driving video in October 2026. Prices rise with labels, rarity, resolution and clean rights.
- Unit prices vary a hundredfold: what you hold, how it is labeled and how rare it is matter more than raw hours.
- Labeled first-person video sells for two to four times the raw rate in the reports below.
- Most platforms pay owners a share, from 20% to 50% of what the buyer pays, so compare net rates.
Unit prices for AI training video
Rates are as reported; most deals are private, and per-hour figures usually apply to hours actually used.
| What was sold | Reported price | Date | Source |
|---|---|---|---|
| Creators' unpublished footage | $1 to $4 per minute; $1 to $2 for regular footage, more for 4K, drone and 3D | Jan 2025 | The Decoder, citing Bloomberg |
| Short-form video and longer films via a data marketplace | $2 to $4 per short video; $100 to $300 per hour of longer film | Apr 2024 | The Decoder, citing Reuters |
| Short clips for a video generation model | About $2.62 to $7.25 per minute; up to $120 per submission | Apr 2024 | TechCrunch, citing Bloomberg |
| First-person factory and warehouse work video | $7+ per hour raw; $15 to $30 per hour with action-by-action labels | Aug 2026 | Maeil Business Newspaper |
| First-person household chores video | $0.21 per minute (about $13 per hour) paid to contributors | May 2026 | Hankyoreh |
| Egocentric, teleoperation and motion-capture datasets | $90 to $1,800 per recorded hour; 10-hour minimum | Nov 2026 | Published marketplace rate card |
| Refined, tagged video licensed on behalf of rights holders such as sports federations | $1 to $1,000 per hour depending on use and tagging; revenue share to rights holders | Jan 2026 | The Media Leader |
| Archive footage through a marketplace | 50:50 revenue share; 5+ hours, 1080p minimum | Mar 2026 | Newsflare |
| A creator's back catalogue of about 1,000 hours | $33,000 in a year, more than $33 per hour | Oct 2025 | Semafor |
| Security-camera theft clips | $2 per video | Dec 2024 | TechCrunch |
| Photos and videos from a 13-billion-item archive | 5 cents to $1 per photo; more than $1 per video (asking) | Apr 2024 | The Decoder, citing Reuters |
Video, driving and spatial data deals
| Seller | Buyer | Date | What | Reported value | Status | Source |
|---|---|---|---|---|---|---|
| NATIX (driving-camera network) | A lab building world models | Oct 2026 | 3,000 hours of multi-camera driving video | Six figures | Signed | NATIX |
| Dailymotion | AI developers via Protege | Jul 2026 | Catalogue of about 40 million videos | Undisclosed | Signed | Protege |
| Aerometrex | Two AI technology companies | Jun 2026 | Existing 3D datasets for simulation | A$1.07M combined | Signed | Aerometrex |
| Veritone | Hyperscalers and AI developers | May 2026 | Licence-ready video, audio and text datasets | $68.0M+ in qualified bookings and near-term pipeline | Signed | Veritone |
| Film and TV studios | Sept 2026 | Libraries for AI training and character generation | Hundreds of millions offered; about $40M for rights to one character (reported) | Talks | The Verge | |
| Index creators | Figure AI | Aug 2026 | First-person video of household and work tasks | $15M paid to creators so far | Program | Figure |
| The Walt Disney Company | OpenAI | Dec 2025 | Three-year licence of 200+ characters for Sora videos | Fee undisclosed; $1B equity investment by Disney | Signed | OpenAI |
| CuriosityStream | Hyperscalers and AI developers | Nov 2025 | Factual video library | $23.4M licensing revenue, Jan to Sept 2025 | Signed | Ars Technica |
| GoPro subscribers | Licensees through GoPro's program | Aug 2025 | 125,000+ hours of opted-in video | Owners receive 50% of licence revenue | Program | GoPro |
| Shutterstock | AI developers | 2024 | Content library and metadata | $120.3M data revenue in 2024 | Signed | Shutterstock |
| Shutterstock | Lightricks | Dec 2024 | HD and 4K video under a research licence | Undisclosed | Signed | VentureBeat |
| Lionsgate | Runway | Sept 2024 | Film catalogue for a custom video model | Undisclosed | Signed | TechCrunch |
| Shutterstock | Apple, Meta, Google, Amazon | Apr 2024 | Image, video and music library | $25M to $50M per initial deal | Signed | VentureBeat, citing Reuters |
What moves the price
- Labels: action-by-action annotation took first-person work video from about $7 to $15 to $30 an hour.
- Rarity: drone, 4K and 3D footage drew higher per-minute rates than regular footage.
- Point of view: first-person video of hands and tools is what robot builders want most.
- Rights: footage cleared of third-party music, logos and identifiable faces is easier to license.
- Exclusivity and term: non-exclusive, non-perpetual licences let the same library earn again.
Guides for other record types
What buyers want, published payouts and the rules for each kind of record:
- Work orders and field service records
- Slack, Teams and email archives
- Source code and its history
- Call recordings and transcripts
- Patient records
- Medical imaging and diagnostics
- Deal, credit and portfolio data
- Payments and transaction data
- Security alerts and incident cases
- AI usage logs and agent trajectories
- Lab notebooks and R&D records
- CAD files and engineering data
- Video footage for robotics and physical AI
- Where to sell video footage for AI training
Next step
See where to sell video footage for AI training for how platforms pay, and selling company video footage for dashcam, CCTV and worksite video. Missing a deal? Send it through the contact page with a link.
Origin Data Partners works with companies that own data and helps get it bought. We are independent of the services on this page, and a buyer may pay us when a deal closes (how Origin is paid). See what your data is worth.
Common questions
How much do AI companies pay per hour of video?
Reported rates range from about $7 an hour for raw first-person work video to $15 to $30 an hour with labels, $100 to $300 per hour for longer films, and $90 to $1,800 per recorded hour for robot-learning datasets on one rate card. Creators' unpublished footage has sold for $1 to $4 per minute.
How much do AI companies pay per minute of video?
About $1 to $4 per minute for creators' unpublished footage, with $1 to $2 for regular footage and more for 4K, drone and 3D, Bloomberg reported in January 2025. One stock program paid about $2.62 to $7.25 per minute for short clips in 2024.
How much is robot training data worth?
First-person work video traded for more than $7 an hour raw and $15 to $30 an hour with action labels in 2026, and one marketplace lists egocentric, teleoperation and motion-capture datasets at $90 to $1,800 per recorded hour.
What are the biggest AI video licensing deals?
Shutterstock's first deals with Apple, Meta, Google and Amazon were reported at $25 million to $50 million each, and its data revenue reached $120.3 million in 2024. In 2026 talks, Google was reported to be willing to spend hundreds of millions of dollars on studio libraries, and around $40 million for the rights to a single character.
Sources and further reading
Origin Data Partners is independent and not affiliated with any buyer named on this page.
- The Decoder: OpenAI and Google buying unpublished videos for up to $4 per minute (Jan 2025)
- The Decoder: tech giants' shopping spree for AI training data (Apr 2024)
- TechCrunch: Adobe paying for video clips (Apr 2024)
- Maeil Business Newspaper: first-person work video prices (Aug 2026)
- Hankyoreh: household chore video for robot training (Jun 2026)
- Silicon Valley Robotics Center: marketplace rate card
- The Media Leader: TV rights owners and AI licensing (Jan 2026)
- NATIX: data sale to a world-model lab (Oct 2026)
- Aerometrex: off-the-shelf data contracts (Jun 2026)
- Veritone: first-quarter 2026 results
- The Verge: Google and Hollywood (Sept 2026)
- Ars Technica: CuriosityStream and AI deals (Nov 2025)
- VentureBeat: Shutterstock deals (Apr 2024)