# AI video training data prices and deals tracker: per minute, per hour and per deal (2024 to 2026)

> What AI companies pay for video and robot training data: $1 to $4 a minute, $7 to $30 an hour for work video, and named deals up to $50M, each sourced.

Canonical: https://origindatapartners.com/guides/video-data-prices-tracker
By: Origin Data Partners
Status: Published
Published: 2026-11-04
Updated: 2026-11-04
Sources checked: 2026-11-04

## Quick answer

Reported prices for AI training video run from about $1 to $4 per minute for creators' unpublished footage (Bloomberg, January 2025) and $100 to $300 per hour for longer films (2024), to $7 an hour for raw first-person work video and $15 to $30 an hour once each action is labeled (2026). Robot-learning datasets on one published rate card cost $90 to $1,800 per recorded hour. At the top end, Shutterstock's first deals with large technology companies were reported at $25 million to $50 million each, and a driving-camera network reported a six-figure order for 3,000 hours of driving video in October 2026. Prices rise with labels, rarity, resolution and clean rights.

## Key points

- Unit prices vary a hundredfold: what you hold, how it is labeled and how rare it is matter more than raw hours.
- Labeled first-person video sells for two to four times the raw rate in the reports below.
- Most platforms pay owners a share, from 20% to 50% of what the buyer pays, so compare net rates.

## Unit prices for AI training video

Rates are as reported; most deals are private, and per-hour figures usually apply to hours actually used.

| What was sold | Reported price | Date | Source |
| --- | --- | --- | --- |
| Creators' unpublished footage | $1 to $4 per minute; $1 to $2 for regular footage, more for 4K, drone and 3D | Jan 2025 | [The Decoder, citing Bloomberg](https://the-decoder.com/openai-and-google-are-buying-youtubers-unpublished-videos-for-up-to-4-per-minute/) |
| Short-form video and longer films via a data marketplace | $2 to $4 per short video; $100 to $300 per hour of longer film | Apr 2024 | [The Decoder, citing Reuters](https://the-decoder.com/tech-giants-are-on-a-billion-dollar-shopping-spree-for-ai-training-data/) |
| Short clips for a video generation model | About $2.62 to $7.25 per minute; up to $120 per submission | Apr 2024 | [TechCrunch, citing Bloomberg](https://techcrunch.com/2024/04/15/adobes-working-on-generative-video-too/) |
| First-person factory and warehouse work video | $7+ per hour raw; $15 to $30 per hour with action-by-action labels | Aug 2026 | [Maeil Business Newspaper](https://www.mk.co.kr/en/world/12126982) |
| First-person household chores video | $0.21 per minute (about $13 per hour) paid to contributors | May 2026 | [Hankyoreh](https://www.hani.co.kr/arti/economy/marketing/1261643.html) |
| Egocentric, teleoperation and motion-capture datasets | $90 to $1,800 per recorded hour; 10-hour minimum | Nov 2026 | [Published marketplace rate card](https://www.roboticscenter.ai/marketplace) |
| Refined, tagged video licensed on behalf of rights holders such as sports federations | $1 to $1,000 per hour depending on use and tagging; revenue share to rights holders | Jan 2026 | [The Media Leader](https://uk.themedialeader.com/tv-rights-owners-promised-new-revenue-stream-if-they-license-content-for-ai-training/) |
| Archive footage through a marketplace | 50:50 revenue share; 5+ hours, 1080p minimum | Mar 2026 | [Newsflare](https://learn.newsflare.com/blog/ai-licensing) |
| A creator's back catalogue of about 1,000 hours | $33,000 in a year, more than $33 per hour | Oct 2025 | [Semafor](https://www.semafor.com/article/10/30/2025/the-ai-boom-is-turning-old-content-into-cash-cows-for-creators) |
| Security-camera theft clips | $2 per video | Dec 2024 | [TechCrunch](https://techcrunch.com/2025/10/04/anker-offered-to-pay-eufy-camera-owners-to-share-videos-for-training-its-ai/) |
| Photos and videos from a 13-billion-item archive | 5 cents to $1 per photo; more than $1 per video (asking) | Apr 2024 | [The Decoder, citing Reuters](https://the-decoder.com/tech-giants-are-on-a-billion-dollar-shopping-spree-for-ai-training-data/) |


## Video, driving and spatial data deals

| Seller | Buyer | Date | What | Reported value | Status | Source |
| --- | --- | --- | --- | --- | --- | --- |
| NATIX (driving-camera network) | A lab building world models | Oct 2026 | 3,000 hours of multi-camera driving video | Six figures | Signed | [NATIX](https://www.natix.network/blog/natix-data-sale-world-model-lab) |
| Dailymotion | AI developers via Protege | Jul 2026 | Catalogue of about 40 million videos | Undisclosed | Signed | [Protege](https://withprotege.ai/articles/news/dailymotion-protege-partnership-announcement-video/) |
| Aerometrex | Two AI technology companies | Jun 2026 | Existing 3D datasets for simulation | A$1.07M combined | Signed | [Aerometrex](https://aerometrex.com.au/invest/newsroom/aerometrex-secures-significant-off-the-shelf-data-contracts-with-ai-innovators/) |
| Veritone | Hyperscalers and AI developers | May 2026 | Licence-ready video, audio and text datasets | $68.0M+ in qualified bookings and near-term pipeline | Signed | [Veritone](https://investors.veritone.com/news-events/press-releases/detail/420/veritone-reports-first-quarter-2026-results-reaffirms-2026-guide-of-130-145-million-in-revenue-in-fiscal-2026) |
| Film and TV studios | Google | Sept 2026 | Libraries for AI training and character generation | Hundreds of millions offered; about $40M for rights to one character (reported) | Talks | [The Verge](https://www.theverge.com/tech/987429/google-needs-hollywood-more-than-the-studios-need-ai) |
| Index creators | Figure AI | Aug 2026 | First-person video of household and work tasks | $15M paid to creators so far | Program | [Figure](https://www.figure.ai/news/introducing-index) |
| The Walt Disney Company | OpenAI | Dec 2025 | Three-year licence of 200+ characters for Sora videos | Fee undisclosed; $1B equity investment by Disney | Signed | [OpenAI](https://openai.com/index/disney-sora-agreement/) |
| CuriosityStream | Hyperscalers and AI developers | Nov 2025 | Factual video library | $23.4M licensing revenue, Jan to Sept 2025 | Signed | [Ars Technica](https://arstechnica.com/gadgets/2025/11/curiosity-stream-expects-to-make-most-of-its-money-from-ai-deals-by-2027/) |
| GoPro subscribers | Licensees through GoPro's program | Aug 2025 | 125,000+ hours of opted-in video | Owners receive 50% of licence revenue | Program | [GoPro](https://investor.gopro.com/press-releases/press-release-details/2025/GoPro-Subscribers-Quickly-Opt-In-More-Than-125000-Hours-of-Video-Content-for-AI-Training-Licensing-Program/default.aspx) |
| Shutterstock | AI developers | 2024 | Content library and metadata | $120.3M data revenue in 2024 | Signed | [Shutterstock](https://shutterstock.gcs-web.com/news-releases/news-release-details/shutterstock-reports-full-year-2024-and-fourth-quarter-financial) |
| Shutterstock | Lightricks | Dec 2024 | HD and 4K video under a research licence | Undisclosed | Signed | [VentureBeat](https://venturebeat.com/ai/shutterstock-pioneers-research-license-model-with-lightricks-lowering-barriers-to-ai-training-data) |
| Lionsgate | Runway | Sept 2024 | Film catalogue for a custom video model | Undisclosed | Signed | [TechCrunch](https://techcrunch.com/2024/09/18/generative-ai-startup-runway-inks-deal-with-a-major-hollywood-studio/) |
| Shutterstock | Apple, Meta, Google, Amazon | Apr 2024 | Image, video and music library | $25M to $50M per initial deal | Signed | [VentureBeat, citing Reuters](https://venturebeat.com/infrastructure/apples-25-50-million-shutterstock-deal-highlights-fierce-competition-for-ai-training-data) |


## What moves the price

- Labels: action-by-action annotation took first-person work video from about $7 to $15 to $30 an hour.
- Rarity: drone, 4K and 3D footage drew higher per-minute rates than regular footage.
- Point of view: first-person video of hands and tools is what robot builders want most.
- Rights: footage cleared of third-party music, logos and identifiable faces is easier to license.
- Exclusivity and term: non-exclusive, non-perpetual licences let the same library earn again.


## Guides for other record types

What buyers want, published payouts and the rules for each kind of record:

- [Work orders and field service records](https://origindatapartners.com/guides/sell-field-service-records-ai-training)
- [Slack, Teams and email archives](https://origindatapartners.com/guides/sell-slack-email-archives-ai-training)
- [Source code and its history](https://origindatapartners.com/guides/sell-source-code-ai-training)
- [Call recordings and transcripts](https://origindatapartners.com/guides/sell-call-recordings-ai-training)
- [Patient records](https://origindatapartners.com/guides/license-patient-records-ai-training)
- [Medical imaging and diagnostics](https://origindatapartners.com/guides/license-medical-imaging-data-ai)
- [Deal, credit and portfolio data](https://origindatapartners.com/guides/license-deal-data-investment-firms)
- [Payments and transaction data](https://origindatapartners.com/guides/license-transaction-data-ai-training)
- [Security alerts and incident cases](https://origindatapartners.com/guides/license-security-incident-data-ai)
- [AI usage logs and agent trajectories](https://origindatapartners.com/guides/license-ai-product-usage-data)
- [Lab notebooks and R&D records](https://origindatapartners.com/guides/license-rd-experiment-records-ai)
- [CAD files and engineering data](https://origindatapartners.com/guides/license-cad-engineering-data-ai)
- [Video footage for robotics and physical AI](https://origindatapartners.com/guides/sell-video-footage-physical-ai)
- [Where to sell video footage for AI training](https://origindatapartners.com/guides/video-data-buyers-compared)


## Next step

See [where to sell video footage for AI training](https://origindatapartners.com/guides/video-data-buyers-compared) for how platforms pay, and [selling company video footage](https://origindatapartners.com/guides/sell-video-footage-physical-ai) for dashcam, CCTV and worksite video. Missing a deal? Send it through the [contact page](https://origindatapartners.com/contact) with a link.

Origin Data Partners works with companies that own data and helps get it bought. We are independent of the services on this page, and a buyer may pay us when a deal closes ([how Origin is paid](https://origindatapartners.com/referral-disclosure)). [See what your data is worth](https://origindatapartners.com/check-fit).


## Questions and answers

### How much do AI companies pay per hour of video?

Reported rates range from about $7 an hour for raw first-person work video to $15 to $30 an hour with labels, $100 to $300 per hour for longer films, and $90 to $1,800 per recorded hour for robot-learning datasets on one rate card. Creators' unpublished footage has sold for $1 to $4 per minute.

### How much do AI companies pay per minute of video?

About $1 to $4 per minute for creators' unpublished footage, with $1 to $2 for regular footage and more for 4K, drone and 3D, Bloomberg reported in January 2025. One stock program paid about $2.62 to $7.25 per minute for short clips in 2024.

### How much is robot training data worth?

First-person work video traded for more than $7 an hour raw and $15 to $30 an hour with action labels in 2026, and one marketplace lists egocentric, teleoperation and motion-capture datasets at $90 to $1,800 per recorded hour.

### What are the biggest AI video licensing deals?

Shutterstock's first deals with Apple, Meta, Google and Amazon were reported at $25 million to $50 million each, and its data revenue reached $120.3 million in 2024. In 2026 talks, Google was reported to be willing to spend hundreds of millions of dollars on studio libraries, and around $40 million for the rights to a single character.

## Sources

- [The Decoder: OpenAI and Google buying unpublished videos for up to $4 per minute (Jan 2025)](https://the-decoder.com/openai-and-google-are-buying-youtubers-unpublished-videos-for-up-to-4-per-minute/)
- [The Decoder: tech giants' shopping spree for AI training data (Apr 2024)](https://the-decoder.com/tech-giants-are-on-a-billion-dollar-shopping-spree-for-ai-training-data/)
- [TechCrunch: Adobe paying for video clips (Apr 2024)](https://techcrunch.com/2024/04/15/adobes-working-on-generative-video-too/)
- [Maeil Business Newspaper: first-person work video prices (Aug 2026)](https://www.mk.co.kr/en/world/12126982)
- [Hankyoreh: household chore video for robot training (Jun 2026)](https://www.hani.co.kr/arti/economy/marketing/1261643.html)
- [Silicon Valley Robotics Center: marketplace rate card](https://www.roboticscenter.ai/marketplace)
- [The Media Leader: TV rights owners and AI licensing (Jan 2026)](https://uk.themedialeader.com/tv-rights-owners-promised-new-revenue-stream-if-they-license-content-for-ai-training/)
- [NATIX: data sale to a world-model lab (Oct 2026)](https://www.natix.network/blog/natix-data-sale-world-model-lab)
- [Aerometrex: off-the-shelf data contracts (Jun 2026)](https://aerometrex.com.au/invest/newsroom/aerometrex-secures-significant-off-the-shelf-data-contracts-with-ai-innovators/)
- [Veritone: first-quarter 2026 results](https://investors.veritone.com/news-events/press-releases/detail/420/veritone-reports-first-quarter-2026-results-reaffirms-2026-guide-of-130-145-million-in-revenue-in-fiscal-2026)
- [The Verge: Google and Hollywood (Sept 2026)](https://www.theverge.com/tech/987429/google-needs-hollywood-more-than-the-studios-need-ai)
- [Ars Technica: CuriosityStream and AI deals (Nov 2025)](https://arstechnica.com/gadgets/2025/11/curiosity-stream-expects-to-make-most-of-its-money-from-ai-deals-by-2027/)
- [VentureBeat: Shutterstock deals (Apr 2024)](https://venturebeat.com/infrastructure/apples-25-50-million-shutterstock-deal-highlights-fierce-competition-for-ai-training-data)

## Related reading

- [Where to sell video footage for AI training: Troveo, Protege, Defined.ai, Shutterstock and Wirestock compared](https://origindatapartners.com/guides/video-data-buyers-compared)
- [Can a company sell its video footage to AI and robotics companies?](https://origindatapartners.com/guides/sell-video-footage-physical-ai)
- [AI data licensing deals tracker: who paid what, 2023 to 2026](https://origindatapartners.com/guides/ai-data-licensing-deals)
- [License skilled-work demonstrations for physical AI](https://origindatapartners.com/guides/license-skilled-work-demonstrations-for-ai)