# Data marketplaces compared: Snowflake, Databricks, AWS

> How to sell data on Snowflake Marketplace, Databricks Marketplace, AWS Data Exchange, Google Cloud, Datarade and Neudata: listing rules, fees and who buys.

Canonical: https://origindatapartners.com/guides/data-marketplaces-compared
By: Origin Data Partners
Status: Published
Published: 2026-11-05
Updated: 2026-11-05
Sources checked: 2026-11-05

## Quick answer

A data marketplace lets a company list a dataset that other organisations can find, buy and receive inside their own data platform: Snowflake Marketplace, Databricks Marketplace, AWS Data Exchange and Google Cloud Marketplace sell to their own cloud customers, while Datarade and Neudata connect sellers with buyers independently of any one cloud. Published seller fees run from 3% (AWS Data Exchange public offers and Google Cloud standard offers) to a 30% commission on Datarade's free plan; Neudata takes no commission, and Snowflake and Databricks do not publish their fees.

## Key points

- The cloud marketplaces sell to their own customers, so list where your buyers already keep their data.
- Snowflake shows its transaction fee only inside a provider's account, and Databricks leaves paid terms to agreements made outside its marketplace.
- Marketplaces are built for structured data that is updated and sold by subscription, and most restrict personal data. Internal records licensed once for AI training rarely fit those rules.

## Data marketplaces compared: buyers, listing rules and fees

Fees and requirements are as each company publishes them, checked November 5, 2026. "Not published" means the figure is not on any official page we could find.

| Marketplace | Who buys there | What listing requires | Delivery | Published seller fees | Personal data | Source |
| --- | --- | --- | --- | --- | --- | --- |
| Snowflake Marketplace | Other Snowflake accounts | Full (not trial) account, accepted Provider and Consumer Terms, approved provider profile; Stripe payout account for paid listings | Shared in place, inside the buyer's Snowflake account | A transaction fee deducted from payouts; the schedule is shown only inside your account | Allowed only if legally authorised; no sensitive personal data in public products | [Snowflake docs](https://docs.snowflake.com/en/collaboration/provider-transactions-invoicing-collections) |
| Databricks Marketplace | Databricks customers, in the public marketplace or private exchanges | Premium plan or above, a Unity Catalog workspace, and a Data Partner Program application for public listings | OpenSharing of tables, volumes, models and notebooks | Not published; paid terms are agreed outside the marketplace | Allowed in products only if legally authorised; never sensitive personal data | [Databricks docs](https://docs.databricks.com/aws/en/marketplace/provider-policies) |
| AWS Data Exchange | AWS customers | Registered AWS Marketplace seller, qualified by the AWS Data Exchange team, with a support process and regular updates | Amazon S3 files, APIs and Amazon Redshift data shares | 3% on public offers; private offers 3% under $1M, 2% to under $10M, 1.5% above; renewals 1.5% | No data that identifies a person unless publicly available, outside the Extended Provider Program | [AWS docs](https://docs.aws.amazon.com/marketplace/latest/userguide/listing-fees.html) |
| Google Cloud Marketplace (BigQuery sharing) | Google Cloud customers using BigQuery | Cloud Marketplace vendor sign-up, onboarding validation form and Producer Portal review | Linked BigQuery datasets | Vendors keep 97% on standard offers; 97% to 98.5% on private offers by size | No "personally identifiable sensitive information" as defined in a 2024 US law | [Google Cloud docs](https://cloud.google.com/terms/marketplace-revenue-share-schedule) |
| Datarade | Organisations searching for commercial data | A registered business with the legal right to commercialise the data; review in 1 to 2 business days | Arranged with the buyer; "your data stays with you" | $0 a year plus 30% commission, $6,000 plus 20%, $12,000 plus 15%, or custom | No unanonymised sensitive personal data or PII | [Datarade](https://providers.datarade.ai/apply) |
| Neudata | Investment funds, and AI companies sourcing training data | A free self-listing (about 20 minutes) plus a due-diligence questionnaire | Agreed between you and the buyer | Free; no revenue share or commission | Not stated on its listing page | [Neudata](https://www.neudata.co/solutions/list-your-dataset-for-free) |


## How to sell data on Snowflake Marketplace

[Snowflake](https://docs.snowflake.com/en/collaboration/provider-becoming) requires a full account; trial accounts can share data with named consumers but cannot list on the Marketplace. An organisation administrator must accept the Snowflake Provider and Consumer Terms, and your provider profile must be approved before you offer paid or Marketplace listings. Paid listings need a billing address in one of 20 countries, including the United States, United Kingdom, Canada and Australia, and a Stripe Express connected account for payouts.

You attach one pricing plan to a listing: [usage-based](https://docs.snowflake.com/en/collaboration/provider-listings-pricing-model), charging per query, a monthly fee or both, or subscription-based for a set term. The provider is the [seller of record](https://docs.snowflake.com/en/collaboration/provider-transactions-invoicing-collections). Snowflake invoices buyers in US dollars on your behalf and pays out 30 days after the buyer pays in full, minus a transaction fee whose schedule is shown only inside your account. You stay responsible for collecting if a buyer does not pay.

Partners earned more than $100 million in gross bookings on the Marketplace in the first half of 2026, up 277% year on year, across more than 1,700 transactions, [Snowflake says](https://www.snowflake.com/en/blog/snowflake-marketplace-agentic-ai-growth/). Its named data providers include S&P Global, FactSet and Nasdaq. [Its policies](https://docs.snowflake.com/en/collaboration/provider-consumer-policies) allow personal data in products only if you are legally authorised to share it, ban sensitive personal data in public products and expect replies to buyer inquiries within three business days.

Source: [Snowflake: use listings as a provider](https://docs.snowflake.com/en/collaboration/provider-becoming)

## How to list data on Databricks Marketplace

[Databricks Marketplace](https://docs.databricks.com/aws/en/marketplace/) lists datasets, AI models, notebooks, apps and MCP servers. Datasets are usually catalogs of tabular data, with non-tabular data supported as volumes. To list, you need a [Databricks account on the Premium plan or above](https://docs.databricks.com/aws/en/marketplace/become-provider) and a workspace enabled for Unity Catalog. Public listings require an application through the Databricks Data Partner Program; private exchanges, visible only to member buyers, are self-service.

Each listing is either instantly accessible, which requires a share, or available on request. If you need a business agreement first, as with paid data, you choose the request option and [manage the agreement](https://docs.databricks.com/aws/en/marketplace/create-listing) with the buyer outside Databricks Marketplace. Databricks' documentation does not publish a marketplace fee. Buyers can use up to 10% of their Databricks Universal Commits on eligible third-party products in the Marketplace.

The [provider policies](https://docs.databricks.com/aws/en/marketplace/provider-policies) require all necessary rights to the data, a reply within three business days to access requests, dataset updates at the most frequent logical refresh rate, and at least 30 days' notice before you stop supplying a product. Listing pages may not include personal data; products may include it only if you are legally authorised to share it, and never sensitive personal data.

Source: [Databricks: become a Databricks Marketplace provider](https://docs.databricks.com/aws/en/marketplace/become-provider)

## How to sell data on AWS Data Exchange

To [become a provider](https://docs.aws.amazon.com/data-exchange/latest/userguide/provider-getting-started.html), you register as an AWS Marketplace seller and are then qualified by the AWS Data Exchange team through a support case. You need a defined customer support process, a way to keep data regularly updated, and residence or incorporation in an eligible jurisdiction such as the United States, United Kingdom or an EU member state. Paid products also need tax and bank details.

Products can contain [Amazon S3 files, APIs and Amazon Redshift data shares](https://aws.amazon.com/data-exchange/faqs/), with subscriptions of 1 to 36 months; API products must run through Amazon API Gateway. The catalog holds more than 3,500 data products. [Publishing guidelines](https://docs.aws.amazon.com/data-exchange/latest/userguide/publishing-guidelines.html) bar data that can identify a person unless it is publicly available, outside the Extended Provider Program, and require sensitive categories to be aggregated or anonymised.

The [listing fee](https://docs.aws.amazon.com/marketplace/latest/userguide/listing-fees.html) is 3% on public offers. Private offers cost 3% under $1 million, 2% from $1 million to under $10 million and 1.5% at $10 million or more; renewals cost 1.5%. AWS [pays monthly](https://docs.aws.amazon.com/data-exchange/latest/userguide/provider-financials.html), only after it collects from the subscriber.

Source: [AWS Data Exchange: getting started as a provider](https://docs.aws.amazon.com/data-exchange/latest/userguide/provider-getting-started.html)

## How to sell data on Google Cloud Marketplace

On Google Cloud you sell data through [BigQuery sharing](https://docs.cloud.google.com/bigquery/docs/analytics-hub-cloud-marketplace) (formerly Analytics Hub), linked to Google Cloud Marketplace, with paid, free or trial subscription plans. You create a BigQuery sharing listing, choose List on Marketplace, then onboard it as a data product in the Producer Portal for review. Publishers and buyers must be in a supported Cloud Marketplace jurisdiction.

New vendors [sign up](https://cloud.google.com/marketplace/docs/partners/data), complete an onboarding validation form for every listing and submit each pricing configuration for review; an approved listing can take up to two days to appear. Pricing is free or a flat subscription fee, with custom quotes for specific customers. Data products cannot contain "personally identifiable sensitive information" as defined in the Protecting Americans' Data from Foreign Adversaries Act of 2024.

Since April 21, 2025, [Marketplace transactions](https://docs.cloud.google.com/marketplace/docs/partners/revenue-share-scenarios) follow Google's [Vendor Net Revenue Schedule](https://cloud.google.com/terms/marketplace-revenue-share-schedule) where it applies: eligible vendors keep 97% on standard offers and on private offers under $1 million, 98% from $1 million to under $10 million, and 98.5% at $10 million or more.

Source: [Google Cloud Marketplace: offer data products](https://cloud.google.com/marketplace/docs/partners/data)

## Datarade and Neudata: selling beyond one cloud

[Datarade](https://providers.datarade.ai/apply) is a B2B data marketplace for organisations searching for commercial data, including AI training datasets. It accepts registered businesses with the legal right to commercialise their data and usually reviews applications within 1 to 2 business days. Its Commission-only plan is free with a 30% commission; Bronze costs $6,000 a year plus 20%, Silver $12,000 a year plus 15%, and Gold is custom. It bans unanonymised sensitive personal data and illegally scraped datasets.

[Neudata](https://www.neudata.co/solutions/list-your-dataset-for-free) is a data scout rather than a marketplace. Listing is free, it takes no cut of sales, and it lets you run the buyer relationship yourself. Listings have historically averaged 2.6 free buyer introductions a year. It says 16 of the top 20 discretionary hedge funds use it, and it now also [helps AI companies source training data](https://www.neudata.co/1/ai-companies); it does not sell datasets or earn commission on them.

For investment-fund buyers specifically, including data scouts and matchmaking events, see [where to sell data to hedge funds](https://origindatapartners.com/guides/sell-data-to-hedge-funds-platforms).

Source: [Datarade: apply to become a data provider](https://providers.datarade.ai/apply)

## Which data fits a data marketplace?

Marketplaces work best for one kind of data. Compare yours against both columns.

|  | Structured commercial dataset | Internal operational records for AI training |
| --- | --- | --- |
| Examples | Prices, transactions, locations, company or weather data | Support tickets, email, chat, documents, code, work orders |
| How it sells | Subscription or usage fees, renewed | A negotiated license for a defined copy; several programs pay once |
| Updates | Expected: AWS asks for regularly updated data, Databricks for the most frequent logical refresh rate | Can be a one-time historical archive, such as a closed company's records |
| Personal data | Usually aggregated or absent | Contains staff and customer names; de-identify first |
| Who buys | Analysts, data science teams and funds on that platform | AI developers, through programs and negotiated licenses |
| Marketplace fit | Good | Poor: personal-data rules, update duties and subscription pricing rarely match |


## When does a direct license to an AI developer fit better?

When the records are internal and the buyer wants them for AI training. AI developers license tickets, email, documents and code through their own programs and negotiated deals, and most of those sales are private, according to Origin's [deals tracker](https://origindatapartners.com/guides/ai-data-licensing-deals). Marketplace rules on personal data and regular updates rarely fit a one-time archive of internal records.

A direct license lets you set the scope, permitted uses, de-identification and exclusivity for one buyer. In Origin's [buyer programs study](https://origindatapartners.com/guides/ai-company-data-buyer-programs-study), the typical published range was about $50K to $843K per company, with published payment timing from 2 to 4 weeks to about 60 days. These are ceilings, not offers.

A marketplace fits better when you have a clean, structured dataset you can refresh, buyers already on that cloud, and a team to support subscribers. You can do both: list a structured product and license internal records separately. See [how to sell data](https://origindatapartners.com/guides/how-to-sell-data) for all four routes.

Source: [Origin Data Partners: what AI buyers publish for company data, 8 programs compared (Oct 2026)](https://origindatapartners.com/guides/ai-company-data-buyer-programs-study)

## Next step

Decide which column of the fit table your data sits in before you build a listing. If it is internal records, start with a company-level description: the system, years covered and volume. See [what company data is worth](https://origindatapartners.com/guides/company-data-value).

Origin Data Partners works with companies that own data and helps get it bought. We are independent of the services on this page, and a buyer may pay us when a deal closes ([how Origin is paid](https://origindatapartners.com/referral-disclosure)). [See what your data is worth](https://origindatapartners.com/check-fit).


## Questions and answers

### How do I sell data on Snowflake Marketplace?

Use a full (not trial) Snowflake account, have an organisation administrator accept the Provider and Consumer Terms, get a provider profile approved, and set up a Stripe Express account for payouts. Paid listings need a billing address in one of 20 supported countries. You then publish a listing with a usage-based or subscription pricing plan.

### How do I list data on AWS Data Exchange?

Register as an AWS Marketplace seller, then open a support case to be qualified by the AWS Data Exchange team. You need a customer support process, regularly updated data and an eligible jurisdiction, plus tax and bank details for paid products. Data can be delivered as S3 files, APIs or Redshift data shares.

### How do I become a Databricks Marketplace provider?

You need a Databricks account on the Premium plan or above and a Unity Catalog workspace. For public listings, apply through the Databricks Data Partner Program; for private exchanges, sign up in the provider console. Paid terms are agreed with each buyer outside the marketplace.

### What fees do data marketplaces charge sellers?

AWS Data Exchange charges 3% on public offers and 3%, 2% or 1.5% on private offers by size. Google Cloud lets eligible vendors keep 97% to 98.5%. Datarade takes 30% on its free plan, or 20% or 15% with a $6,000 or $12,000 annual plan. Neudata is free. Snowflake shows its fee only inside a provider's account, and Databricks does not publish one.

### What is a data marketplace?

A platform where companies list datasets that other organisations can find, subscribe to and receive. Cloud marketplaces such as Snowflake, Databricks, AWS Data Exchange and Google Cloud deliver data inside the buyer's own account; independent ones such as Datarade connect buyers and sellers on any platform.

### Can I sell AI training data on a data marketplace?

Yes, if it is a structured, documented dataset without identifiable personal data: Datarade accepts AI training datasets, and AWS describes its users as wanting data to train machine learning models. Internal records such as email or tickets usually need de-identification and a negotiated license, which a direct deal handles better.

### Should I sell on Snowflake Marketplace or AWS Data Exchange?

List where your buyers keep their data: Snowflake Marketplace reaches Snowflake accounts and AWS Data Exchange reaches AWS customers. AWS publishes its fees (3% on public offers); Snowflake shows its transaction fee only inside your account. Both expect support for subscribers.

## Sources

- [Snowflake: use listings as a provider](https://docs.snowflake.com/en/collaboration/provider-becoming)
- [Snowflake: provider transactions, invoicing and collections](https://docs.snowflake.com/en/collaboration/provider-transactions-invoicing-collections)
- [Snowflake: paid listings pricing models](https://docs.snowflake.com/en/collaboration/provider-listings-pricing-model)
- [Snowflake: provider and consumer policies](https://docs.snowflake.com/en/collaboration/provider-consumer-policies)
- [Snowflake: Marketplace partners earn $100M in the first half of 2026 (June 2026)](https://www.snowflake.com/en/blog/snowflake-marketplace-agentic-ai-growth/)
- [Databricks: what is Databricks Marketplace?](https://docs.databricks.com/aws/en/marketplace/)
- [Databricks: become a Databricks Marketplace provider](https://docs.databricks.com/aws/en/marketplace/become-provider)
- [Databricks: create a Marketplace listing](https://docs.databricks.com/aws/en/marketplace/create-listing)
- [Databricks: Marketplace provider policies](https://docs.databricks.com/aws/en/marketplace/provider-policies)
- [AWS Data Exchange: getting started as a provider](https://docs.aws.amazon.com/data-exchange/latest/userguide/provider-getting-started.html)
- [AWS Marketplace: listing fees for sellers](https://docs.aws.amazon.com/marketplace/latest/userguide/listing-fees.html)
- [AWS Data Exchange: provider financials](https://docs.aws.amazon.com/data-exchange/latest/userguide/provider-financials.html)
- [AWS Data Exchange: FAQs](https://aws.amazon.com/data-exchange/faqs/)
- [AWS Data Exchange: publishing guidelines](https://docs.aws.amazon.com/data-exchange/latest/userguide/publishing-guidelines.html)
- [Google Cloud: commercialize BigQuery sharing listings on Cloud Marketplace](https://docs.cloud.google.com/bigquery/docs/analytics-hub-cloud-marketplace)
- [Google Cloud Marketplace: offer data products](https://cloud.google.com/marketplace/docs/partners/data)
- [Google Cloud: Marketplace Vendor Net Revenue Schedule](https://cloud.google.com/terms/marketplace-revenue-share-schedule)
- [Google Cloud Marketplace: sample revenue share calculations](https://docs.cloud.google.com/marketplace/docs/partners/revenue-share-scenarios)
- [Datarade: apply to become a data provider](https://providers.datarade.ai/apply)
- [Neudata: list your dataset for free](https://www.neudata.co/solutions/list-your-dataset-for-free)
- [Neudata: AI training data for AI companies](https://www.neudata.co/1/ai-companies)
- [Origin Data Partners: AI data licensing deals tracker, 2023 to 2026](https://origindatapartners.com/guides/ai-data-licensing-deals)
- [Origin Data Partners: what AI buyers publish for company data, 8 programs compared (Oct 2026)](https://origindatapartners.com/guides/ai-company-data-buyer-programs-study)

## Related reading

- [Where to sell data to hedge funds: Neudata, Eagle Alpha, BattleFin, Datarade, AWS and Snowflake compared](https://origindatapartners.com/guides/sell-data-to-hedge-funds-platforms)
- [How much do AI companies pay for company data?](https://origindatapartners.com/guides/company-data-value)
- [Data licensing pricing models: flat fee, recurring and revenue share](https://origindatapartners.com/guides/data-licensing-pricing-models)
- [Data monetization for B2B companies: three routes, with examples](https://origindatapartners.com/guides/b2b-data-monetization)